/* Viconic brand tokens (Viconic Brand Guide) */
:root {
  --ink: #3B3B39;
  --jet: #000000;
  --lemon: #F0EE82;
  --off: #F7F3EC;
  --concrete: #A9A7A0; /* stand-in value, final hex not locked */
  --grey-light: #E9E6DF;

  --display: "Anton", "Advercase", Impact, sans-serif; /* Anton stands in for Advercase */
  --body: "Open Sans", system-ui, sans-serif;
  --script: "Caveat", cursive; /* stands in for Hey Gotcha! */

  --accent: var(--lemon);
  --max: 1344px;
  --pad-y: 80px;
  --gutter: clamp(16px, 4vw, 48px);
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  font-family: var(--body);
  font-size: 17px;
  line-height: 1.6;
  color: var(--ink);
  background: var(--off);
  -webkit-font-smoothing: antialiased;
}
img, video { max-width: 100%; display: block; }
a { color: inherit; }
h1, h2, h3 {
  font-family: var(--display);
  font-weight: 400;
  text-transform: uppercase;
  line-height: 0.95;
  letter-spacing: 0.01em;
  margin: 0 0 20px;
}
h1 { font-size: clamp(64px, 13vw, 200px); }
h2 { font-size: clamp(44px, 7vw, 96px); }
h3 { font-size: clamp(26px, 3vw, 34px); line-height: 1.05; }
p { margin: 0 0 16px; }

.wrap { max-width: var(--max); margin: 0 auto; padding: 0 var(--gutter); }
section { padding: var(--pad-y) 0; }

/* Section grounds: alternate ink, off-white, lemon */
.on-ink { background: var(--ink); color: var(--off); }
.on-off { background: var(--off); color: var(--ink); }
.on-lemon { background: var(--lemon); color: var(--jet); }
.on-grey { background: var(--grey-light); color: var(--ink); }

/* Eyebrow label */
.eyebrow {
  display: block;
  font-family: var(--body);
  font-weight: 700;
  font-size: 13px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: #7a7872;
  margin-bottom: 18px;
}
.on-ink .eyebrow { color: var(--lemon); }
.on-lemon .eyebrow { color: var(--ink); }

/* Signature move: lemon highlighter bar behind ONE word */
.hl { position: relative; display: inline-block; z-index: 0; color: var(--jet); padding: 0 0.08em; margin: 0.1em 0; /* room so the taller bar never touches the line above or below */ }
.hl::before {
  content: "";
  position: absolute;
  inset: -0.07em -0.1em -0.09em; /* bar runs past the tops and bottoms of the letters */
  background: var(--lemon);
  transform: rotate(-1.6deg);
  z-index: -1;
}
.on-lemon .hl::before { background: var(--off); }

/* Hand-drawn lemon underline */
.scribble { position: relative; display: inline-block; }
.scribble svg {
  position: absolute; left: -4%; bottom: -0.28em; width: 108%; height: 0.45em;
  overflow: visible; pointer-events: none;
}
.scribble path { fill: none; stroke: var(--lemon); stroke-width: 5; stroke-linecap: round; }

.note {
  font-family: var(--script);
  font-size: 30px;
  line-height: 1;
  color: var(--lemon);
  display: inline-block;
  transform: rotate(-3deg);
}
.on-off .note, .on-grey .note { color: var(--ink); }

/* Buttons: square-ish, 2px radius */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  font-family: var(--body); font-weight: 700; font-size: 14px;
  letter-spacing: 0.14em; text-transform: uppercase; text-decoration: none;
  padding: 16px 28px; border-radius: 2px; border: 2px solid var(--lemon);
  background: var(--lemon); color: var(--jet); cursor: pointer;
  transition: transform .15s ease, background .15s ease, color .15s ease;
}
.btn:hover { transform: translateY(-2px); }
.btn:focus-visible { outline: 3px solid var(--off); outline-offset: 3px; }
.btn--ghost { background: transparent; color: var(--off); border-color: var(--off); }
.btn--ghost:hover { background: var(--off); color: var(--ink); }
.on-off .btn--ghost, .on-grey .btn--ghost, .on-lemon .btn--ghost { color: var(--ink); border-color: var(--ink); }
.on-off .btn--ghost:hover, .on-grey .btn--ghost:hover, .on-lemon .btn--ghost:hover { background: var(--ink); color: var(--off); }
.on-lemon .btn:not(.btn--ghost) { background: var(--jet); border-color: var(--jet); color: var(--lemon); }
.btn-row { display: flex; flex-wrap: wrap; gap: 14px; }

/* NAV */
.nav { position: sticky; top: 0; z-index: 50; background: var(--ink); color: var(--off); border-bottom: 1px solid rgba(247,243,236,.12); }
.nav .wrap { display: flex; align-items: center; justify-content: space-between; height: 76px; }
.wordmark { font-family: var(--script); font-weight: 700; font-size: 38px; line-height: 1; color: var(--lemon); text-decoration: none; }
.nav ul { list-style: none; display: flex; gap: 30px; margin: 0; padding: 0; align-items: center; }
.nav ul a { text-decoration: none; font-size: 13px; font-weight: 700; letter-spacing: 0.16em; text-transform: uppercase; opacity: .85; }
.nav ul a:hover { opacity: 1; color: var(--lemon); }
.nav .btn { padding: 11px 20px; font-size: 12px; }
.nav-toggle { display: none; background: none; border: 0; color: var(--off); cursor: pointer; padding: 8px; }
.nav-toggle span { display: block; width: 26px; height: 2px; background: currentColor; margin: 6px 0; }

/* HERO */
.hero { padding: 72px 0 var(--pad-y); position: relative; overflow: hidden; }
.hero-grid { display: grid; grid-template-columns: 1.15fr 1fr; gap: 56px; align-items: end; }
.hero h1 { margin-bottom: 28px; }
.hero h1 .hl { color: var(--jet); }
.hero .lead { font-size: clamp(18px, 1.6vw, 21px); max-width: 560px; color: rgba(247,243,236,.85); margin-bottom: 34px; }
.hero .tagline { font-family: var(--display); font-size: clamp(22px, 2.4vw, 30px); text-transform: uppercase; letter-spacing: .02em; margin-bottom: 18px; }
.hero .tagline em { font-style: normal; color: var(--lemon); }

/* Dashed frame for real footage / photos */
.frame {
  border: 2px dashed var(--concrete);
  border-radius: 4px;
  display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 6px;
  text-align: center; color: var(--concrete);
  font-size: 12px; font-weight: 700; letter-spacing: .18em; text-transform: uppercase;
  padding: 20px; min-height: 220px; position: relative;
}
.frame .note { font-size: 26px; text-transform: none; letter-spacing: 0; font-weight: 700; }
.frame--hero { aspect-ratio: 4 / 5; min-height: 0; }
.frame--team { aspect-ratio: 4 / 5; min-height: 0; }

/* Industries strip */
.strip { border-top: 1px solid rgba(247,243,236,.14); padding: 26px 0; overflow: hidden; }
.strip ul { list-style: none; margin: 0; padding: 0; display: flex; flex-wrap: wrap; gap: 14px 40px; justify-content: space-between; }
.strip li { font-family: var(--display); font-size: clamp(18px, 2vw, 26px); text-transform: uppercase; color: var(--concrete); }
.strip li::before { content: "✦"; color: var(--lemon); margin-right: 12px; font-size: .7em; vertical-align: .15em; }

/* Section heading row */
.sec-head { display: flex; justify-content: space-between; align-items: end; gap: 40px; margin-bottom: 48px; flex-wrap: wrap; }
.sec-head h2 { margin: 0; max-width: 820px; }
.sec-head p { max-width: 400px; margin: 0; }

/* Services cards */
.cards { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.card { border: 1px solid var(--ink); border-radius: 4px; padding: 34px 30px; display: flex; flex-direction: column; background: transparent; }
.on-ink .card { border-color: rgba(247,243,236,.4); }
.card .num { font-family: var(--display); font-size: 20px; color: var(--concrete); margin-bottom: 30px; }
.card h3 { margin-bottom: 14px; }
.card ul { margin: 0 0 26px; padding: 0; list-style: none; }
.card li { padding: 9px 0; border-top: 1px solid rgba(59,59,57,.15); font-size: 15px; }
.on-ink .card li { border-color: rgba(247,243,236,.15); }
.card .card-foot { margin-top: auto; }
.card--feature { background: var(--ink); color: var(--off); border-color: var(--ink); }
.card--feature li { border-color: rgba(247,243,236,.15); }
.card--feature .num { color: var(--lemon); }
.tag { display: inline-block; font-size: 11px; font-weight: 700; letter-spacing: .18em; text-transform: uppercase; background: var(--lemon); color: var(--jet); padding: 5px 9px; border-radius: 2px; margin-bottom: 18px; align-self: flex-start; }

/* Process */
.steps { display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; border-top: 1px solid rgba(247,243,236,.25); }
.step { padding: 30px 26px 10px 0; }
.step .n { font-family: var(--display); font-size: 64px; color: var(--lemon); line-height: 1; margin-bottom: 14px; }
.step h3 { font-size: 26px; margin-bottom: 10px; }
.step p { color: rgba(247,243,236,.75); font-size: 15px; }

/* Stats */
.stats { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-bottom: 56px; }
.stat { border-top: 3px solid var(--jet); padding-top: 22px; }
.stat .big { font-family: var(--display); font-size: clamp(56px, 7vw, 104px); line-height: 1; color: var(--jet); margin-bottom: 10px; }
.stat .big small { font-size: .45em; vertical-align: .55em; margin: 0 .1em; }
.stat p { font-weight: 600; max-width: 300px; }
.reviews { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.review { background: var(--ink); color: var(--off); border-radius: 4px; padding: 30px; display: flex; flex-direction: column; gap: 22px; }
.review blockquote { margin: 0; font-size: 17px; }
.review blockquote::before { content: "“"; display: block; font-family: var(--display); font-size: 64px; line-height: .6; color: var(--lemon); margin-bottom: 8px; }
.review cite { font-style: normal; font-size: 12px; font-weight: 700; letter-spacing: .18em; text-transform: uppercase; color: var(--concrete); margin-top: auto; }
.placeholder { outline: 1px dashed var(--concrete); outline-offset: 4px; }

/* Team */
.team { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; }
.member h3 { font-size: 28px; margin: 18px 0 4px; }
.member p { font-size: 13px; font-weight: 700; letter-spacing: .16em; text-transform: uppercase; color: #7a7872; margin: 0; }

/* Join / Shop split */
.split { display: grid; grid-template-columns: 1fr 1fr; }
.split > div { padding: var(--pad-y) var(--gutter); }
.split .inner { max-width: 600px; margin-left: auto; }
.split > div:last-child .inner { margin-left: 0; margin-right: auto; }
.roles { list-style: none; margin: 26px 0 34px; padding: 0; }
.roles li { display: flex; justify-content: space-between; align-items: center; padding: 15px 0; border-top: 1px solid rgba(247,243,236,.18); font-family: var(--display); font-size: 26px; text-transform: uppercase; }
.roles li span { font-family: var(--body); font-size: 12px; letter-spacing: .16em; font-weight: 700; color: var(--lemon); }
.on-grey .roles li { border-color: rgba(59,59,57,.18); }
.on-grey .roles li span { color: #7a7872; }

/* Closing CTA */
.cta { text-align: center; padding: 120px 0; }
.cta h2 { font-size: clamp(56px, 10vw, 150px); margin-bottom: 28px; }
.cta p { font-size: 19px; max-width: 560px; margin: 0 auto 34px; font-weight: 600; }

/* Footer */
.footer { background: var(--ink); color: var(--off); padding: 64px 0 28px; }
.footer-grid { display: grid; grid-template-columns: 1.4fr 1fr 1fr 1.4fr; gap: 40px; padding-bottom: 50px; }
.footer h4 { font-size: 12px; letter-spacing: .2em; text-transform: uppercase; color: var(--lemon); margin: 0 0 16px; }
.footer ul { list-style: none; padding: 0; margin: 0; }
.footer li { margin-bottom: 10px; }
.footer li a { text-decoration: none; opacity: .8; font-size: 15px; }
.footer li a:hover { opacity: 1; color: var(--lemon); }
.footer .wordmark { font-size: 46px; display: inline-block; margin-bottom: 12px; }
.footer-bar { display: flex; justify-content: space-between; border-top: 1px solid rgba(247,243,236,.14); padding-top: 22px; font-size: 11px; letter-spacing: .24em; text-transform: uppercase; color: var(--concrete); }

/* Forms */
.field { display: flex; flex-direction: column; gap: 8px; margin-bottom: 18px; }
.field label, .legend { font-size: 12px; font-weight: 700; letter-spacing: .16em; text-transform: uppercase; }
input[type=text], input[type=email], input[type=tel], input[type=url], textarea, select {
  font: inherit; font-size: 16px; color: inherit; background: transparent;
  border: 1px solid currentColor; border-radius: 2px; padding: 14px 16px; width: 100%;
}
.on-ink input, .on-ink textarea, .on-ink select { border-color: rgba(247,243,236,.45); }
.on-ink select option { color: var(--ink); }
input:focus, textarea:focus, select:focus { outline: 2px solid var(--lemon); outline-offset: 1px; }
.inline-form { display: flex; gap: 10px; max-width: 520px; }
.inline-form input { flex: 1; }
.form-msg { font-weight: 600; margin-top: 14px; min-height: 1.4em; }

/* Quiz */
.quiz { max-width: 820px; }
.quiz-progress { height: 4px; background: rgba(247,243,236,.15); margin-bottom: 44px; border-radius: 2px; overflow: hidden; }
.quiz-progress i { display: block; height: 100%; width: 20%; background: var(--lemon); transition: width .3s ease; }
.q { display: none; }
.q.active { display: block; animation: rise .35s ease; }
@keyframes rise { from { opacity: 0; transform: translateY(12px); } to { opacity: 1; transform: none; } }
.q h2 { font-size: clamp(36px, 5vw, 64px); margin-bottom: 30px; }
.options { display: grid; grid-template-columns: repeat(2, 1fr); gap: 12px; margin-bottom: 34px; }
.opt input { position: absolute; opacity: 0; pointer-events: none; }
.opt span { display: block; border: 1px solid rgba(247,243,236,.4); border-radius: 4px; padding: 18px 20px; cursor: pointer; font-weight: 600; transition: background .15s, border-color .15s, color .15s; }
.opt span:hover { border-color: var(--lemon); }
.opt input:checked + span { background: var(--lemon); color: var(--jet); border-color: var(--lemon); }
.opt input:focus-visible + span { outline: 2px solid var(--off); outline-offset: 2px; }
.quiz-nav { display: flex; gap: 12px; align-items: center; }
.quiz-nav .back { background: none; border: 0; color: var(--concrete); font: inherit; font-size: 13px; font-weight: 700; letter-spacing: .16em; text-transform: uppercase; cursor: pointer; padding: 10px; }
.two-col { display: grid; grid-template-columns: 1fr 1fr; gap: 0 18px; }

/* Shop */
.products { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.product { border: 1px solid var(--ink); border-radius: 4px; padding: 26px; display: flex; flex-direction: column; gap: 14px; }
.product .frame { min-height: 180px; }
.product h3 { font-size: 26px; margin: 0; }
.product p { font-size: 15px; margin: 0; }
.product .meta { margin-top: auto; font-size: 12px; font-weight: 700; letter-spacing: .16em; text-transform: uppercase; color: #7a7872; }

/* Page hero (inner pages) */
.page-hero { padding: 96px 0 72px; }
.page-hero h1 { font-size: clamp(56px, 10vw, 150px); }
.page-hero p { font-size: 19px; max-width: 620px; color: rgba(247,243,236,.85); }

/* Reveal on scroll */
.reveal { opacity: 0; transform: translateY(24px); transition: opacity .7s ease, transform .7s ease; }
.reveal.in { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .reveal { opacity: 1; transform: none; transition: none; }
  .q.active { animation: none; }
}

.skip { position: absolute; left: -9999px; }
.skip:focus { left: 16px; top: 16px; z-index: 100; background: var(--lemon); color: var(--jet); padding: 10px 14px; }

/* Responsive */
@media (max-width: 1080px) {
  .cards, .reviews, .products { grid-template-columns: 1fr 1fr; }
  .team { grid-template-columns: 1fr 1fr; }
  .steps { grid-template-columns: 1fr 1fr; }
  .footer-grid { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 860px) {
  :root { --pad-y: 64px; }
  .nav ul { display: none; position: absolute; top: 76px; left: 0; right: 0; background: var(--ink); flex-direction: column; align-items: flex-start; gap: 0; padding: 8px var(--gutter) 24px; border-bottom: 1px solid rgba(247,243,236,.12); }
  .nav ul.open { display: flex; }
  .nav ul li { width: 100%; }
  .nav ul a { display: block; padding: 14px 0; font-size: 15px; }
  .nav ul .btn { margin-top: 10px; display: inline-flex; }
  .nav-toggle { display: block; }
  .hero-grid { grid-template-columns: 1fr; gap: 40px; }
  .frame--hero { aspect-ratio: 16 / 11; }
  .split { grid-template-columns: 1fr; }
  .split .inner { margin: 0 !important; max-width: none; }
  .stats { grid-template-columns: 1fr; gap: 28px; }
}
@media (max-width: 640px) {
  body { font-size: 16px; }
  .cards, .reviews, .products, .team, .steps, .options, .two-col { grid-template-columns: 1fr; }
  .footer-grid { grid-template-columns: 1fr; }
  .inline-form { flex-direction: column; }
  .btn-row .btn { flex: 1 1 auto; }
  .footer-bar { flex-direction: column; gap: 8px; }
}

/* v1.1 design pass */
.proof-panel { border: 1px solid rgba(247,243,236,.35); border-radius: 4px; padding: 34px 32px 28px; display: grid; gap: 0; position: relative; }
.proof-row { display: grid; grid-template-columns: minmax(0, 1.1fr) minmax(0, 1fr); gap: 20px; align-items: center; padding: 18px 0; border-top: 1px solid rgba(247,243,236,.16); }
.proof-row span:last-child { font-size: 15px; color: rgba(247,243,236,.78); }
.proof-big { font-family: var(--display); font-size: clamp(40px, 4.4vw, 64px); line-height: 1; color: var(--lemon); font-variant-numeric: tabular-nums; }
.proof-big small { font-size: .5em; vertical-align: .45em; margin: 0 .08em; }
.proof-note { position: absolute; right: 22px; bottom: -18px; background: var(--ink); padding: 0 8px; }
.mono { aspect-ratio: 4 / 5; max-width: 100%; border-radius: 4px; background: var(--ink); display: flex; align-items: center; justify-content: center; font-family: var(--display); font-size: clamp(64px, 8vw, 120px); color: var(--lemon); letter-spacing: .02em; }
.member:nth-child(even) .mono { background: var(--lemon); color: var(--jet); }
.cover { aspect-ratio: 4 / 3; max-width: 100%; border-radius: 4px; background: var(--ink); color: var(--off); display: flex; align-items: flex-end; padding: 20px; }
.cover span { font-family: var(--display); font-size: clamp(26px, 2.6vw, 36px); line-height: 1; text-transform: uppercase; }
.cover span::first-line { background: var(--lemon); color: var(--jet); }
.product:nth-child(3n+2) .cover { background: var(--lemon); color: var(--jet); }
.product:nth-child(3n+2) .cover span::first-line { background: var(--ink); color: var(--lemon); }
.cover--merch { flex-direction: column; align-items: center; justify-content: center; gap: 4px; }
.cover--merch .wm { font-family: var(--script); font-size: 56px; color: var(--lemon); text-transform: none; }
.cover--merch .wm::first-line { background: none; color: var(--lemon); }
.cover--merch small { font-size: 11px; letter-spacing: .24em; text-transform: uppercase; color: var(--concrete); }
.card .num { font-family: var(--body); font-size: 11px; font-weight: 700; letter-spacing: .18em; text-transform: uppercase; margin-bottom: 22px; }
.mobile-cta { display: none; }
@media (max-width: 860px) {
  .mobile-cta { display: flex; position: fixed; left: 0; right: 0; bottom: 0; z-index: 40; justify-content: center; padding: 16px max(16px, env(safe-area-inset-left, 0px)) calc(16px + env(safe-area-inset-bottom, 0px)); background: var(--lemon); color: var(--jet); font-weight: 700; font-size: 14px; letter-spacing: .16em; text-transform: uppercase; text-decoration: none; }
  body { padding-bottom: 58px; }
  .proof-row { grid-template-columns: 1fr; gap: 4px; }
}
.proof-row--lead { border-top: 0; padding-top: 4px; }
.proof-row--lead .proof-big { font-size: clamp(64px, 7vw, 104px); }
.proof-step { font-family: var(--display); font-size: clamp(28px, 2.6vw, 38px); line-height: 1; text-transform: uppercase; color: var(--off); }

/* v1.2: Canva content */
.problem-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }
.problem-card { background: var(--lemon); color: var(--jet); border-radius: 4px; padding: 34px 32px; }
.problem-card h3 { margin-bottom: 18px; }
.problem-card ul { list-style: none; margin: 0; padding: 0; }
.problem-card li { padding: 12px 0; border-top: 1px solid rgba(0,0,0,.14); font-size: 18px; font-weight: 600; }
.problem-answer { margin: 48px 0 0; font-family: var(--display); font-size: clamp(26px, 3.2vw, 44px); line-height: 1.1; text-transform: uppercase; max-width: 1100px; text-wrap: balance; }
.problem-answer .note { display: inline-block; text-transform: none; font-size: .8em; margin-left: .3em; }
.guidance { max-width: 760px; font-size: 18px; color: rgba(247,243,236,.85); margin: -18px 0 40px; }
.guidance strong { color: var(--lemon); }
.steps--six { grid-template-columns: repeat(3, 1fr); }
.steps--six .step { border-bottom: 1px solid rgba(247,243,236,.12); padding-bottom: 22px; }
.step h3 small { font-family: var(--body); font-size: 12px; letter-spacing: .14em; color: var(--concrete); vertical-align: middle; }
.review blockquote { font-size: 16px; line-height: 1.65; }
.clients { margin-top: 56px; display: flex; flex-direction: column; gap: 20px; align-items: flex-start; }
.clients .eyebrow { margin: 0; }
.clients ul { list-style: none; margin: 0; padding: 0; display: flex; flex-wrap: wrap; gap: 10px 28px; }
.clients li { font-family: var(--display); font-size: clamp(22px, 2.4vw, 34px); text-transform: uppercase; color: var(--jet); }
.clients li::after { content: "✦"; font-size: .5em; margin-left: 28px; vertical-align: .3em; }
.clients li:last-child::after { content: none; }
@media (max-width: 1080px) { .steps--six { grid-template-columns: 1fr 1fr; } }
@media (max-width: 640px) { .problem-grid, .steps--six { grid-template-columns: 1fr; } }

/* v1.3: hero video */
.hero-grid { align-items: center; }
.hero-media { position: relative; justify-self: end; width: min(100%, 400px); }
.hero-video { display: block; width: 100%; max-width: 100%; aspect-ratio: 9 / 16; object-fit: cover; border-radius: 4px; background: #2a2a28; }
.hero-chip { position: absolute; top: 18px; left: -14px; background: var(--lemon); color: var(--jet); font-family: var(--display); font-size: 20px; text-transform: uppercase; padding: 6px 12px; transform: rotate(-2deg); }
.hero-stat { position: absolute; left: -64px; bottom: 36px; background: var(--ink); border: 1px solid rgba(247,243,236,.4); border-radius: 4px; padding: 16px 20px; display: grid; gap: 4px; max-width: 230px; }
.hero-stat .proof-big { font-size: 56px; }
.hero-stat span:last-child { font-size: 13px; color: rgba(247,243,236,.8); line-height: 1.4; }
@media (max-width: 860px) {
  .hero-media { justify-self: stretch; width: 100%; }
  .hero-video { aspect-ratio: 4 / 5; }
  .hero-chip { left: 12px; }
  .hero-stat { left: 12px; bottom: 12px; }
}
@media (prefers-reduced-motion: reduce) { .hero-video { animation: none; } }
@media (max-width: 860px) {
  .hero-stat { padding: 10px 14px; max-width: 190px; }
  .hero-stat .proof-big { font-size: 38px; }
  .hero-stat span:last-child { font-size: 12px; }
}

/* v1.4: subpages + process images */
.step-img { display: block; width: 100%; max-width: 100%; aspect-ratio: 4 / 5; object-fit: cover; border-radius: 4px; margin-bottom: 18px; }
.steps--six { gap: 0 24px; border-top: 0; }
.steps--six .step { padding-right: 0; }
.teaser { display: grid; grid-template-columns: minmax(0, 1.6fr) minmax(0, 1fr); gap: 32px; align-items: end; }
.review--wide blockquote { font-size: 19px; }
.boards { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; }
.board { margin: 0; border: 1px solid var(--ink); border-radius: 4px; padding: 16px; background: #fff; }
.board img { width: 100%; max-width: 100%; height: auto; border-radius: 2px; }
.board figcaption { margin-top: 14px; font-size: 14px; color: #6b6964; display: flex; flex-direction: column; gap: 2px; }
.board figcaption strong { font-family: var(--display); font-weight: 400; font-size: 24px; text-transform: uppercase; color: var(--ink); }
.founders { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; }
.founder { display: grid; grid-template-columns: minmax(0, 0.9fr) minmax(0, 1fr); gap: 24px; align-items: center; border: 1px solid var(--ink); border-radius: 4px; padding: 20px; }
.founder img { width: 100%; max-width: 100%; height: auto; border-radius: 2px; }
.founder h2 { font-size: clamp(40px, 5vw, 72px); margin-bottom: 12px; }
.founder .eyebrow { margin-bottom: 10px; }
.team:has(.member:nth-child(2):last-child) { grid-template-columns: repeat(2, minmax(0, 280px)); }
@media (max-width: 1080px) { .founders, .boards { grid-template-columns: 1fr; } }
@media (max-width: 860px) { .teaser { grid-template-columns: 1fr; } }
@media (max-width: 640px) { .founder { grid-template-columns: 1fr; } .team:has(.member:nth-child(2):last-child) { grid-template-columns: 1fr 1fr; } }
.nw { white-space: nowrap; }

/* v1.5: conversion layout */
.sec-cta { margin-top: 44px; }
.logos { padding: 36px 0; border-bottom: 1px solid rgba(59,59,57,.12); }
.logos .wrap { display: flex; align-items: center; gap: 18px 40px; flex-wrap: wrap; }
.logos .eyebrow { margin: 0; }
.logos ul { list-style: none; margin: 0; padding: 0; display: flex; flex-wrap: wrap; gap: 8px 28px; }
.logos li { font-family: var(--display); font-size: clamp(18px, 1.8vw, 24px); text-transform: uppercase; color: #6b6964; }
.fromto { display: grid; grid-template-columns: minmax(0,1fr) auto minmax(0,1fr); gap: 24px; align-items: stretch; }
.fromto-col { border: 1px solid var(--ink); border-radius: 4px; padding: 30px; background: #fff; }
.fromto-col--to { background: var(--lemon); border-color: var(--lemon); color: var(--jet); }
.fromto-label { display: block; font-family: var(--display); font-size: clamp(24px, 2.4vw, 32px); text-transform: uppercase; margin-bottom: 14px; }
.fromto ul { list-style: none; margin: 0; padding: 0; }
.fromto li { padding: 12px 0; border-top: 1px solid rgba(0,0,0,.12); font-weight: 600; }
.fromto-col:not(.fromto-col--to) li { color: #6b6964; text-decoration: line-through; text-decoration-color: rgba(59,59,57,.35); }
.fromto-arrow { align-self: center; font-family: var(--display); font-size: 56px; color: var(--ink); }
.foryou { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: 1fr 1fr; gap: 0 40px; }
.foryou li { display: grid; grid-template-columns: auto 1fr; gap: 20px; padding: 24px 0; border-top: 1px solid rgba(247,243,236,.18); font-size: 18px; }
.foryou li span { font-family: var(--display); font-size: 32px; line-height: 1; color: var(--lemon); }
.packages .card h3 { font-size: clamp(28px, 2.6vw, 36px); }
.price { font-weight: 700; font-size: 14px; letter-spacing: .06em; margin: 0 0 20px; }
.addons { margin: 28px 0 0; max-width: 900px; }
.faq-wrap { max-width: 980px; }
.faq details { border-top: 1px solid rgba(59,59,57,.2); }
.faq details:last-child { border-bottom: 1px solid rgba(59,59,57,.2); }
.faq summary { cursor: pointer; list-style: none; padding: 22px 40px 22px 0; position: relative; font-family: var(--display); font-size: clamp(20px, 2vw, 26px); text-transform: uppercase; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; position: absolute; right: 4px; top: 50%; transform: translateY(-50%); font-family: var(--body); font-size: 28px; }
.faq details[open] summary::after { content: "–"; }
.faq summary:focus-visible { outline: 2px solid var(--ink); outline-offset: 2px; }
.faq details p { margin: 0 0 22px; max-width: 760px; }
@media (max-width: 860px) {
  .fromto { grid-template-columns: 1fr; }
  .fromto-arrow { transform: rotate(90deg); justify-self: center; }
  .foryou { grid-template-columns: 1fr; }
}

/* Three-item rows: stay side by side, then stack to one column (never 2 + 1) */
@media (max-width: 1080px) {
  .packages, .reviews { grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 14px; }
  .packages .card, .review { padding: 26px 20px; }
  .packages .btn { padding: 14px 16px; letter-spacing: .1em; }
}
@media (max-width: 760px) {
  .packages, .reviews { grid-template-columns: 1fr; }
}
@media (max-width: 1080px) and (min-width: 761px) {
  .packages .btn { width: 100%; font-size: 12px; padding: 14px 8px; letter-spacing: .08em; white-space: nowrap; }
  .packages .card h3 { font-size: 26px; }
}

/* v1.6: process as a timeline */
.steps--six { position: relative; display: grid; grid-template-columns: repeat(6, minmax(0, 1fr)); gap: 0 20px; border-top: 0; }
.steps--six::before { content: ""; position: absolute; left: 28px; right: 0; top: 27px; height: 2px; background: var(--lemon); }
.steps--six .step { position: relative; display: flex; flex-direction: column; padding: 0; border: 0; }
.steps--six .n { order: -1; position: relative; z-index: 1; width: 56px; height: 56px; flex: none; border-radius: 50%; background: var(--ink); border: 2px solid var(--lemon); display: flex; align-items: center; justify-content: center; font-size: 22px; margin: 0 0 22px; color: var(--lemon); }
.steps--six .step:hover .n { background: var(--lemon); color: var(--jet); }
.steps--six .step-img { margin-bottom: 16px; }
.steps--six h3 { font-size: clamp(20px, 1.7vw, 26px); margin-bottom: 8px; }
.steps--six p { font-size: 14px; }
@media (max-width: 1080px) {
  .steps--six { grid-template-columns: 1fr; gap: 0; }
  .steps--six::before { left: 27px; right: auto; top: 28px; bottom: 28px; width: 2px; height: auto; }
  .steps--six .step { display: grid; grid-template-columns: 56px minmax(0, 150px) minmax(0, 1fr); grid-template-rows: auto 1fr; gap: 0 22px; padding-bottom: 36px; }
  .steps--six .step:last-child { padding-bottom: 0; }
  .steps--six .n { grid-column: 1; grid-row: 1 / span 2; margin: 0; }
  .steps--six .step-img { grid-column: 2; grid-row: 1 / span 2; margin: 0; }
  .steps--six h3 { grid-column: 3; grid-row: 1; margin-top: 14px; }
  .steps--six p { grid-column: 3; grid-row: 2; font-size: 15px; max-width: 520px; }
}
@media (max-width: 560px) {
  .steps--six .step { grid-template-columns: 56px minmax(0, 1fr); grid-template-rows: auto auto auto; }
  .steps--six .n { grid-row: 1 / span 3; }
  .steps--six h3 { grid-column: 2; grid-row: 1; }
  .steps--six p { grid-column: 2; grid-row: 2; }
  .steps--six .step-img { grid-column: 2; grid-row: 3; max-width: 220px; margin-top: 4px; }
}
.step-img { height: auto; }
@media (max-width: 560px) { .steps--six .step-img { max-width: 170px; } }
@media (min-width: 1081px) { .steps--six::before { right: calc((100% - 100px) / 6 - 28px); } }

/* v1.7: socials, proof-first, roles */
.socials { display: flex; flex-direction: column; gap: 10px; margin: 18px 0 14px; }
.socials a { display: inline-flex; align-items: center; gap: 10px; text-decoration: none; font-size: 14px; font-weight: 600; }
.socials a:hover { color: var(--lemon); }
.socials svg { width: 22px; height: 22px; flex: none; }
.contact { font-size: 13px; opacity: .75; line-height: 1.7; }
.contact a { text-decoration: none; }
.follow { margin: 22px 0 0; font-size: 14px; color: rgba(247,243,236,.75); }
.follow a { color: var(--lemon); font-weight: 700; text-decoration: none; }
.follow a:hover { text-decoration: underline; }
.split-roles { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1.4fr); gap: 20px; }
.role-card { border: 1px solid var(--ink); border-radius: 4px; padding: 30px; background: #fff; }
.role-card--ours { background: var(--ink); color: var(--off); border-color: var(--ink); }
.role-card ul { list-style: none; margin: 0; padding: 0; }
.role-card li { padding: 12px 0 12px 30px; border-top: 1px solid rgba(59,59,57,.15); position: relative; }
.role-card--ours li { border-color: rgba(247,243,236,.15); }
.role-card li::before { content: "✓"; position: absolute; left: 0; font-weight: 700; color: var(--ink); }
.role-card--ours li::before { color: var(--lemon); }
.quote-line { margin: 36px 0 0; font-family: var(--display); font-size: clamp(22px, 2.6vw, 34px); line-height: 1.15; text-transform: uppercase; max-width: 1000px; }
.quote-line span { display: block; font-family: var(--body); font-size: 13px; letter-spacing: .16em; margin-top: 10px; color: #6b6964; }
@media (max-width: 860px) { .split-roles { grid-template-columns: 1fr; } }

/* v1.8: tighter vertical rhythm */
:root { --pad-y: 56px; }
@media (max-width: 860px) { :root { --pad-y: 44px; } }
.hero { padding: 48px 0 var(--pad-y); }
.hero .strip { margin-top: 40px !important; }
.page-hero { padding: 64px 0 44px; }
.sec-head { margin-bottom: 32px; }
.sec-cta { margin-top: 28px; }
.cta { padding: 72px 0; }
.problem-answer { margin-top: 32px; }
.clients { margin-top: 36px; }
.stats { margin-bottom: 36px; }
.guidance { margin: -8px 0 28px; }
.quote-line { margin-top: 28px; }
.logos { padding: 26px 0; }
.card--hiring { border: 2px solid var(--ink); }
.card--hiring .card-foot { margin-top: 18px; }

/* v1.9: package "what's included" dropdown */
.packages .card { align-items: stretch; }
.incl { margin: 6px 0 22px; border-top: 1px solid rgba(59,59,57,.18); }
.incl summary { cursor: pointer; list-style: none; padding: 14px 28px 14px 0; position: relative; font-size: 13px; font-weight: 700; letter-spacing: .14em; text-transform: uppercase; }
.incl summary::-webkit-details-marker { display: none; }
.incl summary::after { content: "+"; position: absolute; right: 2px; top: 50%; transform: translateY(-50%); font-size: 22px; font-weight: 400; }
.incl[open] summary::after { content: "–"; }
.incl summary:focus-visible { outline: 2px solid var(--ink); outline-offset: 2px; }
.incl ul { margin: 0 0 4px; }
.packages .card-foot { margin-top: auto; }
.packages .card-foot .btn { width: 100%; }
.packages { align-items: start; }
.packages .card-foot { margin-top: 0; }
/* equal-size package cards, aligned rows */
.packages { align-items: stretch; }
.packages .card { display: flex; flex-direction: column; height: 100%; }
.packages .card > p { min-height: 3.3em; }
.packages .card-foot { margin-top: auto; }
@media (max-width: 1080px) and (min-width: 761px) {
  .packages .card > p { min-height: 5em; }
  .incl summary { font-size: 11px; letter-spacing: .1em; white-space: nowrap; }
}
@media (max-width: 760px) { .packages .card > p { min-height: 0; } }
.packages .card h3 { white-space: nowrap; }

/* v2.0: before/after follower strips */
.ba-list { display: grid; gap: 14px; }
.ba-row { display: grid; grid-template-columns: minmax(0, 200px) minmax(0, 1fr) auto minmax(0, 1fr) 90px; gap: 16px; align-items: center; }
.ba-who strong { display: block; font-family: var(--display); font-weight: 400; font-size: 26px; text-transform: uppercase; line-height: 1; }
.ba-who span { font-size: 13px; color: #6b6964; }
.ba { display: grid; grid-template-columns: 64px 1fr; gap: 16px; align-items: center; background: #111214; color: #fff; border-radius: 6px; padding: 16px 20px; }
.ba-ring { width: 64px; height: 64px; border-radius: 50%; padding: 3px; background: conic-gradient(#feda75, #fa7e1e, #d62976, #962fbf, #4f5bd5, #feda75); display: block; }
.ba--before .ba-ring { background: #3a3b3e; }
.ba-ring span { display: grid; place-items: center; width: 100%; height: 100%; border-radius: 50%; background: #2b2c30; border: 3px solid #111214; font-family: var(--display); font-size: 20px; color: #fff; }
.ba-handle { display: block; font-size: 13px; color: #9a9ba0; margin-bottom: 2px; }
.ba-num { display: block; font-size: 30px; font-weight: 700; line-height: 1.1; font-variant-numeric: tabular-nums; }
.ba--after .ba-num { color: var(--lemon); }
.ba-lbl { font-size: 13px; color: #c9cacf; }
.ba--before { opacity: .78; }
.ba-arrow { font-family: var(--display); font-size: 34px; }
.ba-mult { font-family: var(--display); font-size: 44px; line-height: 1; text-align: center; }
.ba-mult small { display: block; font-family: var(--body); font-size: 11px; letter-spacing: .14em; text-transform: uppercase; color: #6b6964; }
@media (max-width: 960px) {
  .ba-row { grid-template-columns: minmax(0, 1fr) auto minmax(0, 1fr); gap: 10px; }
  .ba-who { grid-column: 1 / -1; display: flex; gap: 10px; align-items: baseline; }
  .ba-mult { display: none; }
  .ba { grid-template-columns: 44px 1fr; gap: 10px; padding: 12px; }
  .ba-ring { width: 44px; height: 44px; }
  .ba-ring span { font-size: 14px; }
  .ba-num { font-size: 22px; }
  .ba-handle { font-size: 11px; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; }
  .ba-arrow { font-size: 24px; }
}
.ba > div { min-width: 0; }
@media (max-width: 960px) { .ba-list { gap: 22px; } .ba-row { row-gap: 8px; } }

/* v2.1: process as photo tiles */
.ptiles { display: grid; grid-template-columns: repeat(6, minmax(0, 1fr)); gap: 12px; }
.ptile { position: relative; aspect-ratio: 1 / 1; border-radius: 4px; overflow: hidden; border: 0; padding: 0; cursor: pointer; background: #222; text-align: left; color: inherit; font: inherit; }
.ptile img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; transition: transform .4s ease; }
.ptile-front { position: absolute; inset: auto 0 0 0; padding: 12px; background: linear-gradient(transparent, rgba(0,0,0,.78)); }
.ptile .n { display: block; font-family: var(--display); font-size: 20px; line-height: 1; color: var(--lemon); }
.ptile .ttl { display: block; font-family: var(--display); text-transform: uppercase; line-height: 1; }
.ptile-front .ttl { font-size: clamp(18px, 1.6vw, 24px); color: var(--off); margin-top: 2px; }
.ptile-front .ttl small, .ptile-back .ttl small { font-family: var(--body); font-size: 10px; letter-spacing: .12em; color: inherit; opacity: .8; }
.ptile-back { position: absolute; inset: 0; background: var(--lemon); color: var(--jet); padding: 14px; display: flex; flex-direction: column; justify-content: flex-end; gap: 6px; opacity: 0; transform: translateY(10px); transition: opacity .25s, transform .25s; }
.ptile-back .n { color: var(--jet); }
.ptile-back .ttl { font-size: clamp(18px, 1.6vw, 24px); }
.ptile-back .desc { font-size: 13px; line-height: 1.45; }
.ptile:hover .ptile-back, .ptile:focus-visible .ptile-back, .ptile.on .ptile-back { opacity: 1; transform: none; }
.ptile:hover img, .ptile.on img { transform: scale(1.06); }
.ptile:focus-visible { outline: 2px solid var(--lemon); outline-offset: 3px; }
.ptile-hint { margin: 14px 0 0; font-size: 13px; color: var(--concrete); }
@media (max-width: 1080px) { .ptiles { grid-template-columns: repeat(3, minmax(0, 1fr)); } .ptile-back .desc { font-size: 14px; } }
@media (max-width: 480px) { .ptile-back { padding: 10px; } .ptile-back .desc { font-size: 12px; } .ptile .n { font-size: 16px; } }
@media (max-width: 600px) {
  .ptiles { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 10px; }
  .ptile { aspect-ratio: 4 / 5; }
  .ptile-back { padding: 12px; gap: 4px; }
  .ptile-back .n { display: none; }
  .ptile-back .ttl { font-size: 18px; }
  .ptile-back .desc { font-size: 13px; line-height: 1.4; }
}

/* v2.2: intro video behind the header at 50% */
.hero--bg { position: relative; overflow: hidden; isolation: isolate; }
.hero-bg { position: absolute; inset: 0; width: 100%; height: 100%; max-width: none; object-fit: cover; opacity: .5; z-index: -1; pointer-events: none; }
.hero--bg::after { content: ""; position: absolute; inset: 0; z-index: -1; background: linear-gradient(90deg, rgba(59,59,57,.55) 0%, rgba(59,59,57,.15) 60%, rgba(59,59,57,0) 100%); pointer-events: none; }
.hero-media--overlay { position: relative; justify-self: end; align-self: end; display: flex; flex-direction: column; align-items: flex-end; gap: 14px; width: auto; }
.hero-media--overlay .hero-chip, .hero-media--overlay .hero-stat { position: static; transform: none; }
.hero-media--overlay .hero-chip { transform: rotate(-2deg); }
.hero-media--overlay .hero-stat { background: rgba(59,59,57,.85); }
@media (max-width: 860px) {
  .hero-media--overlay { justify-self: start; align-items: flex-start; }
}

/* v2.3: white logo buttons for socials */
.socials { display: flex; flex-direction: row; gap: 10px; margin: 18px 0 14px; }
.social-btn { display: inline-flex; align-items: center; justify-content: center; width: 44px; height: 44px; border: 2px solid #fff; border-radius: 2px; color: #fff; text-decoration: none; transition: background .15s, color .15s; }
.social-btn svg { width: 22px; height: 22px; }
.social-btn:hover, .social-btn:focus-visible { background: #fff; color: var(--ink); }
.socials--hero { margin: 22px 0 0; }
.hero-grid { grid-template-columns: 1fr; }